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Meet Apekani Diamonds, your new go – to for fuss – free, feel – good luxury, where “The Diamond of Your Life” is more than just a tagline; it’s our promise. We’re all about bringing you cutting – edge, lab diamond jewellery at truly transparent prices, so you can sparkle without the guilt (or the giant dent in your wallet). Our pieces are designed with sustainability, style, and millennials (yes, Gen Z included) firmly in mind.
Who We Are
We’re a new – age, lab diamond jewellery brand in Mumbai, here to prove that luxury can (and should) be affordable, sustainable, seriously fun, and doesn’t have to cost the earth—literally or figuratively! Our idea of luxury is rooted in transparency, accessibility, and fun, so you can step up your style game without breaking your bank or your conscience.
We pour our passion into a curated range of Rings, Solitaires, Ear Studs, Earrings, Pendants, Necklaces, Bracelets, and Bangles. Whether you’re drawn to modern minimalism or crave a unique statement piece, we’ve got your back. And because we believe in complete peace of mind, every Apekani piece comes with IGI-certified diamonds, BIS Hallmarked Gold, and your choice of premium 14K or 18K gold.
Plus, we know you might change your mind (or your style). With 100% Lifetime Exchange Value and an 80% Buyback offer, it’s never been easier to evolve your jewellery collection—guilt-free. Our 15-Day Easy Returns policy is the cherry on top, so you can shop with the confidence that we’ve got your back at every step.
In short, we’ve got you covered from the moment you say “I do” (to your new favourite jewellery) until forever.
Who’s behind all this sparkle? A power duo—Animesh and Apeksha—who combine their love for fine jewellery with years of experience in finance, operations, and marketing. Apekani Diamonds merges serious know-how with creative passion. Animesh (BA. LLB from Gujarat National Law University and MBA from NJIT) has spent nearly a decade juggling numbers in industries like banking, healthcare, and more. Meanwhile, Apeksha (BBA from MOP Vaishnav University and a Business Management Diploma from IBMI Berlin) knows the nuts and bolts of running a tight ship, thanks to her 10-year track record in finance, accounts, operations, and sales.
Together, we’re on a mission to shake up the diamond world, one dazzling piece at a time. Our commitment to accessible pricing and cutting-edge designs is all about making sure you shine bright, wherever life takes you.
After all, “The Diamond of Your Life” should fit your lifestyle, budget, and values—no compromises necessary. So go on, indulge in a piece (or three), and let Apekani Diamonds light up your world with everyday elegance!